Publicity Stunt, Anyone?

Let's be real: Kanye West's outburst was a four-tiered publicity stunt. Taylor Swift increased her fan base because now everyone feels badly for her. Kanye West increased his publicity because now everyone is checking his website for an apology. Beyonce increased her publicity because now everyone is you tubing her "Single Ladies" video to see what exactly Kanye was talking about. And lastly, MTV has also increased its usual VMA buzz because not only was there the MJ Tribute, but the even more talked about Kanye West outburst happened as well. As always, Mr. West's usual verbal diarrhea during live events has taken control over the mainstream and tugged at the average entertainment consumer's heart strings. (And, yes, it has misguided fans' attention away from Janet's prowess of performance.) The celebrities seem up in arms about Kanyeezy's upstage, but I'm sure in a month they'll be back in his producer-rapper true talent grille. They know he sells records. Fans, too, know we love his tracks. Kanye has conviction and gumption; he exhibits - at times inappropriately- what many people don't have the heart to. So, snaps to Kanye for not disappointing us on that end. Three cheers to the accomplished Taylor Swift for being able to muster through that small trauma. A sardonic clap to Beyonce for covering up her pure glee at Kanye's vote by letting Taylor share her diatribic spotlight. And thanks to MTV for always delivering on publicity stunts for writers and critics and celebs and fans to mull over. Publicity stunt or the usual celeb vying for a spotlight? Either way, mission accomplished by all.